Where Modern Meets Rock!

Alternative rock music is a subgenre of rock ‘n’ roll that emerged in the 1990s and continues to thrive today. Initially, alternative rock did not fully conform to the biggest rock bands of that era, such as U2, Aerosmith, Bon Jovi, and Guns N’ Roses. Rather, it continued the college rock scene of the 1980s, where groups like R.E.M. and the Pixies thrived outside of the mainstream spotlight.

Despite its “alternative” label, alternative rock received significant radio airplay. Bands like Nirvana, Foo Fighters, Green Day, Beck, and Nine Inch Nails made it to pop charts early on and some were even signed to major labels, making alternative rock more mainstream than indie rock bands on independent record labels.

While alternative music gets less media attention and radio airplay today, alt-rock (also known as modern rock) is still a vital component of the pop music scene.

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